Slipway
Your best prospects will never raise a hand.
Slipway will.
It finds the right people and writes to them in your voice. Nothing sends until you say yes.
Global rule: agents create drafts only. Nothing external happens without a human approval.
Acquire
Leads
Every company and contact the research agents surfaced, with audit notes and fit.
The Everyday Dad Collective
100Excellent fitMarcus Feld · Founder and Host, The Everyday Dad Podcast · United States
A 30 day challenge your members cannot fail out of
Step 1
Marcus,
You built a community of dads who want to show up better. They listen, they join, they stay.
Most challenges break on real life. A sick kid ends the streak on day 47. The guy drops out instead of starting over.
We built a 30 day challenge where failing is the mechanism. Men log a daily risk, track the attempt, rest, repeat. No streaks to break.
You already have the trust and the men. We hand you the challenge.
Worth a look?
Ryan
Step 2
Research, writing, and restraint in one place
Acquire
Leads
Every company and contact the research agents surfaced, with audit notes and fit.
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needed
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Get the data
Our outreach engine shows you everything it found.
Take action
Build a channel from nothing, in six moves.
You do not need a list, a sequence, or a copywriter. You need what you already know about your customers. Slipway takes it from there.
- 01
Start with what you know.
Bring your customer profile. If it lives in your head, Slipway walks you through it question by question.
- 02
Deepen it with research.
That profile is widened with market work: segments, wording, budgets, and the shape of the buying group.
- 03
Find the matches.
Slipway searches for companies and people who fit the profile, then scores each one against your best customers.
- 04
Study the person.
Before a word is written, it reads their site, their hiring, their news, and their own writing.
- 05
Write the series.
A short custom sequence in your voice, grounded in that research, held in a queue until you approve it.
- 06
Invite them in.
Replies come back sorted, and the people who lean in are handed to you warm.
How it works
- 01
Find.
It pulls the companies that actually fit, and scores them.
- 02
Write.
Every message sounds like you, grounded in something true about them.
- 03
Approve.
Nothing leaves until you say yes. You review, you edit, you decide.
- 04
Launch.
Approved messages send from your warmed inboxes, on a calm cadence.
How Slipway works, in four minutes.
Ryan Holdeman
A walk through one real account, start to reply.
The Everyday Dad Collective
100Excellent fitMarcus Feld · Founder and Host, The Everyday Dad Podcast · United States
Global rule: agents create drafts only. Nothing external happens without a human approval. Only drafts with status approved are eligible to send.
A 30 day challenge your members cannot fail out of
Step 1
Marcus,
You built a community of dads who want to show up better. They listen, they join, they stay.
Most challenges break on real life. A sick kid ends the streak on day 47. The guy drops out instead of starting over.
We built a 30 day challenge where failing is the mechanism. Men log a daily risk, track the attempt, rest, repeat. No streaks to break.
You already have the trust and the men. We hand you the challenge.
Worth a look?
Ryan
Step 2
Key features
See the accounts worth your week.
Slipway scores every company against the customers you already win, so your list is short, ranked, and honest about why each name is on it.
Acquire
Leads
Every company and contact the research agents surfaced, with audit notes and fit.
needed
needed
needed
needed
needed
needed
needed
What customers are saying
“I stopped dreading Mondays. The list is already built and the drafts are already sitting there waiting for me.”
“It is the first tool that sounded like me instead of sounding like a tool. My reply rate roughly doubled and none of it reads like software.”
“The approval step is the whole thing. I trust it because it never gets to send without me.”
“We went from a blank list to a real channel in three weeks. The research is the part I could never keep up with.”
Show and tell
Real work, waiting for your yes.
Audit
DraftedTech shape
Podcast platform
Likely Libsyn or similar, 400 plus episodes
Membership platform
Paid membership, possibly Kajabi, Circle or custom build
Email marketing
Strong likelihood given podcast and paid programs
Payment processing
Stripe or similar, required for paid coaching
Website CMS
Unknown from public scan
CRM
Likely light or absent given creator founder profile
Audit summary
Observable gaps
- · No cohort style challenge in the current offer stack.
- · No public mention of seasonal or time bound engagement mechanics.
- · Podcast creates top of funnel with no mid tier stepping stone.
Timing context
Q1 and Father's Day are natural seasonal windows. No cohort launch visible.
Demographics
Gender
Gender breakdown of your audience
Age range
Age distribution of your audience
City
Share of audience
Total addressable market
Estimated market size for this audience.
Estimated audience size
36K
Versus prior year
1.1%
Estimated market value
$54M
Base clergy count from BLS occupational statistics, life coaches from industry data, and parenting podcasts from public directories.
Audience snapshot
- · 80 percent male, 26 to 50 years old
- · 61 percent married, 60 percent have children
- · Household income 70k to 250k
- · 63 percent work in religious institutions
ICP signals
- · Title includes pastor, chaplain, ministry director
- · Skills list preaching, discipleship, leadership
- · Organization with 10 to 200 employees
- · Education includes divinity or seminary training
The value of Slipway
What you get
How you use it
A scored list of companies that fit
→Spend the week on names worth the week
The person worth writing to, with context
→Skip the gatekeeper and the guesswork
A reason to reach out today
→Open with something true, not a template
Drafts written in your own voice
→Send mail you would have been proud to write
An approval queue with a hard stop
→Keep your name on every word that leaves
Warmed inboxes and a human pace
→Protect the domain you spent years building
Replies grouped by intent
→Answer the interested ones first
Inside the workspace
One private workspace, with a Brain behind it.
Every business gets its own space. The Brain holds your ICP, your offer, your brand voice, and your compliance rules, so the work stays yours.
Business Brain
ICP, offer, brand voice, and compliance rules in one place, used by every agent.
Targeting and research
Audience research, market sizing, and signals that tell you who is worth a message.
Leads and pipeline
Lead management with fit scores, segments, research status, and stage tracking.
Campaigns
CTA, CTA link, sender name, and merge tags, set once and reused across a series.
Draft-first outreach
AI drafts and classifies. Nothing sends until a person reads it and approves.
Deliverability
Open rates, click-through, reply quality, and mailbox warmup, watched over time.
Team workspaces
Separate spaces per business, with roles and branding controls for your team.
Audience reports
Shareable reports on the audience you found and the channels they live in.
Managed sending
Warmed inboxes and a calm cadence, handled for you once you approve the work.
The PADRE system
Eight agents, five stages.
Agents research, audit, classify replies, and draft. They never send. A person approves every message that leaves your workspace.
- Prospect
Find companies and people that match the Brain.
- Acquire
Research and audit each account before a word is written.
- Deploy
Draft the series, hold it in the queue for approval.
- Retain
Classify replies and keep conversations moving.
- Expand
Surface look-alikes and next moves from what worked.
Built for the Fail-Win Loop
Run the loop. Lose the grind.
Risk, process, rest, repeat. Slipway runs the reps, so the loop keeps turning while you rest.
Early access
Get on the list.
The first cohort is small. Leave your email and I will reach out.